International Keynote Speaker and expert in global events Julia Jones joins REX host Dom George where they begin with an examination of current global issues, including the COVID-19 pandemic, conflicts in the Middle East, Ukraine, and Guyana, as well as the farmer protests in Europe.
The discourse emphasises the need to bridge the gap between governments and their citizens, urging for understanding and question-asking rather than judgment and punishment.
"What do we actually understand in this situation? What do we actually know to be true? What more can I learn?" Jones queried.
"What questions do I need to ask, as opposed to who do I need to punish?"
The conversation then transitions to a discussion about the power of positivity and personal responsibility, particularly in the farming community. Jones stresses the need for self-accountability and the potential pitfalls of seeking validation through social media.
She highlights the 'Meat The Need' initiative where farmers donate to feed families in need, inviting listeners to reflect on their privileges and help those less fortunate. A substantial part of the conversation explores the rising popularity of plant-based diets and the dairy industry's response.
Jones urges the industry to emphasise the nutritional value of their products and challenges the belief of a high number of vegetarians and vegans in New Zealand and Australia. The conversation concludes with an exploration of the pervasive influence of marketing and misinformation on consumer behaviour.
"What we don't do well is we don't talk about the attributes within our products we still show pictures or scenery.
"We've actually got to be in. Now there's all this research out…on the nutritional value."
Listen to the full chat between Julia Jones and Dominic George above.