In celebration of International Women's Day this Friday, March 8, Julia Jones, an esteemed figure in the organic farming industry, shares her insights and experiences as a pioneer of sustainable agriculture.
As she gears up to host the Australian Organic Industry Awards, Jones delves into the interplay between traditional farming techniques and the burgeoning integration of technology in the organic sector. One of the central themes of the conversation is the balance between respecting historical contributions to organic farming and the need for modernization and acceptance of new methods.
"I think we need to keep congratulating those from the past... But we also need to make sure that we are able to support old guards in sectors by demonstrating that we respect what they've done, but we might do it differently," she says.
She underscores the importance of a flexible approach to agriculture that embraces a variety of farming philosophies, including regenerative and organic practices. Jones also touches upon consumer choice and the pitfalls of a one-size-fits-all approach to sustainability. Her stance on this matter is reflected in her thoughts on the electric vehicle debate.
"It's okay, make them available and people will make the decisions, but don't penalise people that don't jump on board."
This encapsulates her broader viewpoint on embracing diverse methods and solutions within the organic farming industry. The conversation briefly shifts focus to the leadership challenges faced in New Zealand, with Jones highlighting the often-underappreciated complexity behind the decisions of industry leaders.
She encourages support for those in leadership, acknowledging the scrutiny they face and the ease with which critics can dismiss their efforts without fully understanding the responsibilities they bear.
Jones eagerly anticipates the launch of her own podcast series, 'Real Optimism,' under the REX brand. She describes it as a platform to discuss leadership and the reality of making tough decisions in challenging times, aiming to support and empower those who lead with courage and balance.
Overall, the conversation serves as a tribute to the innovation and leadership of women like Julia Jones in organic farming, particularly on a day that celebrates the social, economic, cultural, and political achievements of women worldwide.
Her expertise and thoughtful commentary on the future of organic agriculture make for an inspiring and educational listen for anyone interested in the sustainable future of farming.
Listen to the full chat between Julia Jones and Dominic George above.
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