Justin Lawrence of Silver Fern Farms highlighted the lesser-known "fifth quarter" of red meat, which holds untapped potential beyond traditional cuts.
Tracing its roots to ancient Rome, this term encompasses the by-products that account for nearly half an animal's weight but only a fraction of revenue.
Lawrence explains how parts like hides and blood can find new life in textiles and pharmaceuticals. He also sheds light on innovative practices, like creating net carbon-zero leather and converting waste into valuable resources.
Listen to the full chat between Justin Lawrence and Dominic George above.
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