Frustrated with the financial pressures and high shearing costs Federated Farmers Meat & Wool Chair Toby Williams talks to Dom George about his decision to boycott traditional wool auctions due to persistently low returns.
Williams has decided to take a direct sales approach, forming new customer relationships and exploring international markets.
He also discusses the potential of a farmer-led wool collective to stabilise prices and ensure profitability.
Listen to the full chat between Toby Williams and Dominic George above.
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