Dairy Analyst Stu Davison told REX host Dom George that while he commends their unique marketing strategy, he isn't worried about the traditional dairy industry.
Despite recognising the difficulty for farmers with a reduced milk price for the 23/24 season, CEO Miles Hurrell is confident Kiwi dairy farmers will get back on track.
Outgoing Dairy NZ Chief Executive Colin Glass told REX about the crucial role Dairy NZ has played in championing farmers amidst a time of rapid change.
"Whether your income comes from milk solids, red meat, wool, anything. I don't think there is anyone in the rural sector that isn't feeling it," Loe said.